Percentage of subscribers who have their subscriptions canceled within a given time period.
Customers whose subscription status has been set to canceled.
Customers who are no longer found on the active subscribers report.
Customers whose subscription status has been set to canceled, unpaid, or expired for Recurring Payments Profiles.
Number of Customers who Churned Last Month / Total Number of Customers at Beginning of Last Month x100
Customers who both sign up and cancel in the same month are excluded from the calculation.