Percentage of subscribers who have their subscriptions canceled within a given time period.

STRIPE
Customers whose subscription status has been set to canceled.

ITUNES CONNECT
Customers who are no longer found on the active subscribers report.

PAYPAL
Customers whose subscription status has been set to canceled, unpaid, or expired for Recurring Payments Profiles.

Number of Customers who Churned Last Month / Total Number of Customers at Beginning of Last Month x100

Customers who both sign up and cancel in the same month are excluded from the calculation.

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